Saturday 27 November 2010

Article - MTV or RTV?

So MTV is looking for 16-24 year olds who might be considering abortion and want to share their experience with the world! Their Tweet was as follows:

mtvuk Are you pregnant, 16-24 and considering an abortion? Are you willing to share your experience? Contact mtvstories@mtvne.com in confidence

Why?
I’m guessing that the success of the MTV show 16& Pregnant (which has now been picked up by LivingTV) has led to the producers wanting to take this type of reality show to the next level.

But this is MTV…. MUSIC Television! Do the producers even remember this?



Probably not seeing as the new MTV logo has got rid of the ‘music television’ that was always written underneath it. MTV is only known now for its reality shows. Starting in the late 90’s reality shows steadily started to take over from the music videos. We’ve seen shows like The Osbournes, Jackass, Punk, Newlyweds: Nick and Jessica, The Ashlee Simpson show and 8th & Ocean.

And let’s not forget the gems such as South Park, Cribs, Pimp My Ride, Laguna Beach, NEXT, My Super Sweet 16, Viva La Bam, The Hills, The City and the controversial Jersey Shore. The list of shows that have nothing to do with music are endless.


If it wasn’t for death of stars such as Micheal Jackson and the Video Music Awards, you would be completely right think that MTV no longer has any involvement in the music world. There are sister channels such as MTV Base and MTV hits that still provide music but I think I’m not the only one who would like to see MTV go back to what it used to be.

Somehow I doubt this will ever happen! Oh well, we have a show about teen abortions to look forward to. Who needs music eh?
As I write, Gossip Girl is being shown on the channel and a quite look at the line up for the rest of the day shows that the only show that will even feature music is the dance contest ‘America’s Next Best Dance Crew’.

I suggest the logo should be changed again. In fact, let’s have a whole revamp and call it RTV, Reality Television. Maybe that way someone can just start MTV again and so it can do what it was originally created for no so long ago!

 

Published: www.thenewcurrent.com

2 comments:

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